Google Ads Management

We manage Google Ads for small and mid-sized businesses across the United States, and we start by finding where the current account is losing money: broad match with no negatives, bids on research searches, and landing pages that do not match the ad. We also handle suspensions and advertiser verification when Google flags the account. Call (216) 294-2723.

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Reviewing Google Ads campaign performance

They Chose Next Call

Start now

Find out where the budget goes

Give us read access to the account. We will show you which searches are spending your money, and if the account is basically fine we will say so.

Free audit
Search terms report first
Suspensions handled too
No long lock-in

Get an account audit

Takes about two minutes. We review it and come back to you the same day.

Call (216) 294-2723

Call us at any hour, including nights and weekends

Stop paying for searches that were never going to call

Most underperforming Google Ads accounts are not badly intentioned, they are just running on defaults. Google's setup flow is built to help you spend, and every default in it is generous: broad match on, wide location radius, automated bidding pointed at whatever conversion action happens to be configured.

The result is an account that looks busy. Impressions up, clicks up, cost per click reasonable, and the phone no busier than before. The problem is never visible in the summary view; it is in the search terms report, which is where we start on every account.

Worth saying: sometimes the right answer is to spend less, or not at all. If your Google Business Profile already produces more work than you can handle, ads are buying calls you were getting free.

Where the budget actually goes

Six things we look for first in any account audit.

Broad match with no negatives

The default setting, and the fastest way to pay for searches that were never going to become customers.
Research searches, not hiring searches

"How to fix" and "cost of" are people not ready to buy. They click and they cost the same as someone with their wallet out.
One landing page for everything

Sending every ad to the homepage makes the visitor do the work of finding what they searched for. Most do not.
Conversion tracking that counts noise

If page views or button clicks are counted as conversions, the optimization is being steered toward the wrong outcome.
Ads running outside business hours

Paying for calls when nobody is there to answer, in a business where the caller phones the next result instead.
Location targeting too wide

Default radius settings buy clicks from people well outside where you would actually travel.

FAQ

Questions we get asked

Why is my Google Ads spend not producing calls?

The usual culprits are broad match with a thin negative keyword list, bidding on research searches instead of hiring searches, one landing page serving every ad, and conversion tracking that counts the wrong thing. Any one of them quietly spends a budget with nothing to show.

How much should a small business spend on Google Ads?

Enough to buy meaningful data in your market, which depends entirely on your cost per click. A trade paying $12 a click needs a very different budget from one paying $2. We would rather work out what a lead is worth to you first and set the budget from that than name a number that fits nobody.

Do I need ads if my Google Business Profile ranks well?

Often not, and we will say so. If the profile is already producing more work than you can service, ad spend is buying calls you would have received free. Ads make sense when you want volume beyond what the map pack gives you, when you are entering a new area, or while local SEO is still building.

How quickly do results show?

Traffic starts immediately; useful data takes a few weeks. Judging performance before there is enough conversion volume to read leads to changes made on noise, which is its own way of wasting money.

What happens if the account gets suspended?

We handle that too. Suspension appeals and advertiser verification are both part of what we do, so a suspension does not mean starting over with someone new.